A lively open‑air night event on an illuminated square with numerous people.

Our Commitment

Nürnberg. Simply special

With its impressive imperial castle, the picturesque old town, charming timber-frame houses, its diverse cuisine and, not least, the warm-hearted people who live here, the city radiates a unique atmosphere.

Tucher. Simply special

Since 1855 we have proudly fostered our brewing tradition, and we are a firm part of the city’s social and cultural life. Our beers reflect Nuremberg’s history and a passion for artisanal beer.Moreover, we are strongly committed to supporting various social and cultural projects and contribute to making life in our city even more worthwhile.

Events

Nürnberger Volksfest (Festival)

As the second largest festival in Bavaria and one of the ten largest festivals in Germany, the Nürnberger Volksfest presents itself as a fun fair for families. Twice a year (in spring and autumn), for two weeks each, a multitude of booths, fairground rides and festival tents attract thousands of visitors to the fairgrounds at Dutzendteich.For details see: www.volksfest-nuernberg.de and www.festzelte-papert.de

Two people smile and hold large beer mugs, surrounded by festival decorations.

Bardentreffen (Bards’ Festival) Nürnberg

On the occasion of the 400th anniversary of the death of Meistersinger Hans Sachs the Bardentreffen took place for the first time in 1976. Meanwhile the Nuremberg open-air music festival is celebrated at the first weekend of the Bavarian summer holidays. Bards from all over the world, often young and still unknown talents, perform on stages throughout the historical old town. A special feature: inside the old town anyone who feels called upon can actively take part in the festival.For details see: www.bardentreffen.de

A large crowd stands at night on an illuminated square in front of a stage with live music.

Altstadtfest (Old Town Festival) Nürnberg

Every autumn the Nürnberger Altstadtfest invites visitors to Nuremberg’s city centre to enjoy typically Franconian specialities such as sausages, onion tart or also our tasty beers. There are many booths and huts to entertain guests in the best way possible. Highlights of the Altstadtfest are the traditional pageant with horse-drawn brewery carriages and the traditional Fischerstechen (fishermen’s jousts).For details see: www.altstadtfest-nue.de

Two men smile and hold drinks at a sunny festival.

Erlanger Bergkirchweih (Festival on the hill)

In Erlangen the Bergkirchweih is fondly called ‘Berch’ (hill) or simply the ‘fifth season’. Erlanger Bergkirchweih traditionally starts on the Thursday preceding Pentecost with the tapping of the barrel in front of Henninger Keller (beer cellar) and ends twelve days later with the traditional ‘burial of the barrel’ at Erichkeller. Our Bergkirchweih-Festbier (festival beer) can be enjoyed from stoneware mugs at a total of six cellars.

More about Erlanger Bergkirchweih
A bustling fair with a large Ferris wheel and various stalls in daylight.

Sponsorships

Nürnberg Ice Tigers

Ever since the late 1990s we’ve been on an ice-cold chase for hotly coveted points together with these aces of ice-hockey. As a sponsor we support the Nuremberg Ice Tigers with our heart and soul. Highlights for our fans include exclusive meet & greet events, signing sessions or competitions. For details see: www.icetigers.de

Four ice‑hockey players in blue jerseys celebrate a goal, while a goalkeeper stands nearby.

HC Erlangen

Since 2009 we have been proud partners of the handball club HC Erlangen. With their ascent into first league HC Erlangen started a new chapter in 2014. Meanwhile up to 5,000 enthusiastic fans regularly attend their home matches at Arena Nürnberger Versicherung.For details see: www.hc-erlangen.de

Three handball players contend for the ball during a match in a large hall. The player in the centre jumps and throws the ball.

Nürnberg Rams

This team is an icon of American football in Germany because of its long and successful history. We are a part of the Nuremberg football community and have been supporting the Nuremberg Rams ever since 2008.For details see: www.nuernberg-rams.com

Two football teams face each other in attacking positions, and a player prepares for the snap.

Nürnberg Grizzlys

The athletic club SV Johannis 07 Nürnberg, meanwhile better known as ‘Nürnberg Grizzlys’, looks back on a long tradition. You could call it a veritable institution among the associations and clubs of Nuremberg but also in the wrestling scene of Germany. We are a part of this venerable association, and we support the ‚Nürnberg Grizzlys’ during their matches in the Second Southern Federal League.For details see: www.nuernberg-grizzlys.de

Two wrestlers face each other on a competition mat. One wears a red jersey.

Volunteer Work

„Nürnberger Herz“ (Nuremberg Heart) for volunteer work

With the ‘Nuremberg Heart’ the City of Nuremberg and Tucher say ‘Thank you’ to all volunteer workers active in their home region. We not only promote a culture of togetherness in our brewery, but we also honour ‘everyday heroes’ in our home region.Twice a year this award, which promotes a culture of recognition, is bestowed on three particularly innovative and convincing ideas in the field of volunteer work and is endowed with 1,050 Euros respectively.For details see: www.nuernberg.de/internet/nuernberg_engagiert/nbgerherz

Eleven people stand side by side and proudly hold their certificates, they smile into the camera.

Nuremberg Volunteer ID

The volunteer work performed by citizens is an essential part of life in an urban society characterised by solidarity. Volunteers are active in all parts of society and not only guarantee a functioning of the city but also its quality of life. We support the Nuremberg Volunteer ID and the benefits it provides for volunteers.For details see: www.nuernberg.de/internet/nuernberg_engagiert/ehrenamtskarte

Four men stand side by side and hold two signs with a heart logo.

Nürnberger Friedenstafel (Peace Banquet)

Ever since 1999 it has been a vibrant and beloved tradition: Following the presentation of the International Nuremberg Human Rights Award citizens come together at a banquet to set an example for peace, tolerance and respect for human rights.From the very beginning we have supported the Peace Banquet with technical equipment and beverages. On the occasion of the 15th banquet Tucher employees contributed a new initiative to this event: roughly 50 volunteers drew handcarts and carried donation boxes through rows of tables to offer Tucher beers and non-alcoholic beverages for voluntary donations.Owing to this hands-on activity by Tucher, the Nuremberg Office of Human Rights was happy to receive a rounded 3,000 Euros. 100 percent of this donation will flow into anti-discrimination projects.For details see: www.nuernberg.de/internet/kuf_kultur/nuernberger_friedenstafel

A group of people in blue hooded pullovers stands smiling in front of a building.

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